Difference Between a Website and a Blog
The creation of a website and a blog is important for the implementation of a digital marketing strategy. Are you planning to improve your company’s visibility by adopting this marketing strategy, and wondering whether to create a website or a blog? Discover here the main differences between these two essential elements of web marketing.
What is a website?
A website is a set of web pages linked by hyperlinks. It can be a commercial website or an e-commerce site. They provide information about a company, its products and services. Moreover, with such a website, you can sell your products and receive payments online.
There are also news sites that allow the dissemination of the latest news to a wide audience. In addition, there are web portals and intranets. They are intended for a restricted group of users. Furthermore, on the Internet, there are portfolio sites, entertainment sites and job sites. It is important to mention that the blog is also a type of website. It can be separate or integrated with the latter.
What is a blog?
A blog is a website on which content is regularly published. Once shared among a small group of friends, or family members, blogs are nowadays accessible to a large audience. They used to be an online diary on which the blogger publishes personal articles called posts.
These articles are usually displayed in reverse chronological order. This enables visitors of the blog to see the most recent content first. You can, of course, change this order, but by default, the articles are organized this way on the blogs. Besides, it should be pointed out that nowadays, several types of content are published on blogs. In addition to personal articles, there are articles related to specific themes. For instance, it can be about marketing.
Main Characteristics that distinguish a Blog from a Website
First of all, a difference between a website and a blog is the possibility for the blogger to reveal his personality through the contents he publishes. Indeed, he can write his own thoughts, talk about his experiences or give his impressions about a subject. On the other hand, on a website, this is inappropriate. Also, blogs are dynamic websites. Therefore, users can bookmark them.
Besides, articles on websites are written in formal language, while the blogger tries to express everything simply and easily. Note that the sites are created to generate income. However, a blog is first a hobby for the author, which, with the right approach, will eventually generate income. In addition, blogs always have more regular visitors than websites, because people get attached to a particular author, his writing style and his thoughts. Usually, a blogger has only one blog, while a webmaster may have several sites. This is because the blog is the author’s personal journal.
Moreover, on a website, you can only read an article, appreciate it or not and close it. On the other hand, on a blog, you can express your opinion on what is written in the comments, discuss with other users. Although recently comments have also become common on sites, users do not comment as often as on blogs.
What do you need: a website or a blog?
A website and a blog are created for different purposes. If you need to present your company, it is recommended to create a website. However, when you want to establish relationships with users and share useful information with them, creating a blog is a wise choice. Today, it is not uncommon for a blog to be integrated into a company’s website to attract new customers. So, with a website, you have the choice to create a blog whenever you need it.
We hope this article has been helpful to you, so that you can now make an informed choice to implement your digital marketing strategy. However, if you have any concerns, please do not hesitate to contact us. We will be happy to answer you.